Video in the Virtual

The ongoing drive to the ubiquity of video communications is often seen as a technology play. User based services such as You Tube and UStream; the technologies of industry leaders such as Cisco and Polycom’s TelepPresence; and, the eventual video access of the iPad certainly have the WOW that piques our interest.

The real driver though lies not in the picture but in the very human need to remove barriers to understanding – it is the never ending quest to approach the reality of same space interaction.

Video – in ways audio alone cannot provide – allows us to duplicate more closely the visceral experience that drives our emotions which in turn moves our perception and ultimately our decision making.

The video genie is out and as the world’s infrastructure continues to evolve visual communications will change, in unforeseen ways, how we see the world and our roles in it.

~ Rich Scorza, Executive Vice President of Sales